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During a performance a band is completely reliant on its drummer for setting the rhythm, but what about during rehearsal when a musician is practicing alone? Or when a musical group doesn't have a drummer? That's where this new wearable comes in. It doesn't tell time, it doesn't have notifications, and it can't run apps. All it does is precisely keep the beat using strong but silent vibrations.
Few of us have the mental bandwidth to care about the latest hot new social thing. When Foursquare split its app, I never downloaded Swarm in protest. I never signed up for Ello. Do I sound too get-off-my-lawn when I say screw Snapchat?