Kelsey Montague is best known for her murals of sprawling angel wings, flocks of dragonflies, and other flights of fancy. Now, fans will be able to tote her work wherever they roam. Montague has teamed up with Rareform, a company that turns billboards into one-of-a-kind bags and other accessories, to produce art that will eventually be torn down and turned into art-covered bags and backpacks.
For two weeks, billboards promoting Montague’s work held court near the Natural History Museum of Los Angeles and the L.A. Forum on West Century Boulevard. After being taken down, the banners will be chopped up and remade into 50 backpacks, 130 tote bags, and 80 accessory bags.
Once complete, they’ll be available for sale at the IFF Shop in Montague’s native Denver, as well as online at www.rareform.com and http://ift.tt/1CrtlrQ. Montague is in good company – fellow artists Tyler Ramsey and Milton Glaser also participated in Rareform’s #ArtLives exhibit.
Related: New pollution-fighting billboards can purify 100,000 cubic meters of air every day
“This type of event lets us revolutionize how people see outdoor advertisements and transforms art into new forms,” Rareform said on its blog. “Own a little piece of art that has seen the skyline of Los Angeles and has been viewed by millions.”
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