2019. június 25., kedd

Hannah Franco and Nancy Taylor celebrate sustainable fashion with poque volution

Friends Nancy Taylor and Hannah Franco were traveling together in Morocco when they got the idea. Nancy couldn’t help but notice that Hannah could fit everything she needed into one backpack, whether they were traveling, trekking or going out to dinner. The result was époque evolution, a sustainable fashion company focused on creating eco-friendly, versatile clothes made from organic, upcycled, deadstock and post-consumer waste recycled fibers. They work with mills and factories that are committed to ethical practices and a smaller collective carbon footprint. To top it all off, the clothes are beautifully low-maintenance (goodbye, dry cleaning and toxic chemicals).

model wearing black jacket and black skirt

A review of the époque évolution clothing

I got a chance to try the best-selling Orion Leggings and the Go To Tank for myself, and let me say I have found my new wardrobe staples. These pants have the power to turn the humble legging from what was previously a simple, lazy solution to a dependable companion for really any activity (yoga class, traveling, grabbing some dinner and so on). The slit on the bottom gives it an added fashion appeal as well as the ability to show off your footwear in a trendy way.

The Go To Tank has a slight opening in the back, which isn’t totally noticeable but provides some much-needed breathability if you’re wearing it to hike or work out. You could easily dress it up, as the merino wool fabric is antimicrobial and thermo-regulating (meaning going straight from the gym to anywhere else is completely doable). Even better, it’s made from deadstock material, meaning the fabric would have otherwise ended up in the landfill.

Related: The sustainable wardrobe — it’s more accessible than you think

model wearing gray T-shirt

The leggings are crafted from econyl®, a 100 percent recycled nylon fiber made from old fishnets and carpets, and the tank is made from a deadstock wool blend of 80 percent wool merino and 20 percent polyester. Both are machine washable and quick-drying. What’s more, my Orion Leggings and Go To Tank came packaged in a biodegradable mailer from The Better Packaging Co.

At $98 and $68 respectively, the leggings and tank may take a chunk out of your paycheck, but once you consider the quality, eco-consciousness and ethical ramifications, you’ll be happy you’ve made the investment. They go with practically everything, so you’ll spend less time choosing what to wear and more time living your life, enjoying the outdoors or exploring.

model wearing mid-length black dress

An interview with the founders

Check out our interview with the founding members, Nancy Taylor and Hannah Franco, below.

Inhabitat: What was the inspiration behind creating a line of clothes using sustainable fabrics?

Nancy Taylor: I am incredibly passionate about changing the fashion industry and disrupting its outdated practices. After spending years of my career working in the corporate fashion world and traveling overseas to visit factories, I was hopeful that there was a different model for doing business. Since then, I’ve been focused on trying to be part of the solution, rather than contributing to an already toxic industry.

Hannah Franco: It’s time. The industry needs a change, and we wanted to offer a unique take on sustainability. We believe eco can be chic, easy-care and impressively functional. Incorporating these elements, we set out to create products that make shopping sustainably an obvious choice for customers.

Inhabitat: What are some of your favorite fabrics that the company works with?

Taylor: I’m a huge fan of merino wool in general and am particularly obsessed with our perennial wool fabrication. It’s blended with a recycled poly and it’s also machine washable, which means no dry cleaning!

Franco: Nancy took the words out of my mouth — I’m addicted to merino wool. It’s quick-drying and antimicrobial — in other words, it doesn’t stink — and anything that makes my life easier is considered a win in my book. Our new organic cotton is creeping up as a favorite now, as well. Our Oeko-Tex certified Standard 1000-certified finish keeps the cotton looking perfectly crisp all day, and I do love a breezy white shirt.

model wearing gray blazer

Inhabitat: Fashion is one of the most environmentally damaging industries. Can you talk about the sustainable practices, factories and ethical treatment of workers you implement in your production process?

Taylor: It was a big topic of discussion when we first launched — identifying and implementing our parameters for what we have called “responsible” production. This encompasses our raw materials, the factories and the people that produce our clothes, all the way down to our packaging. The hard part was that these choices weren’t always black and white. For example, our evolve soft fabric is not a recycled raw material, but the production mill’s best practices are really amazing and include using state-of-the-art, eco-compatible technologies in a fully solar-powered facility. In the end, it was a better choice than working with a large mill using only recycled raw materials without carefully taking into account their entire environmental footprint. We aim to look at the complete picture and tell that story, educating the customer on why her choices matter.

Inhabitat: With fast fashion, another practice negatively impacting the environment, what is the importance of investing in high-quality clothes like your products and moving away from the cheap stuff?

Taylor: Investment pieces that last and key staples that women will wear again and again are the focus of our brand. You don’t need more clothes, just the right clothing that functions well. We share this narrative with our customers and show them how to style a piece season after season.

Franco: There are already enough clothes out there. We wanted to contribute in an area where we felt the industry could be moved forward — clothing produced more sustainably and offering greater function. When you invest in quality pieces that you wear season after season, you have more time to live your life and focus on better things (e.g., spending time with family and friends, pursuing boss lady career goals) than stressing over a wardrobe. Plus, packing for travel is a breeze when you rock minimalist style.

Inhabitat: What is the significance of your clothes being low-maintenance as well?

Taylor: We all live incredibly busy lives, and a woman’s clothing should never slow her down. The easier a wardrobe is to care for, the more time this gives her back in her day.

Franco: The low-maintenance and versatility of our products go hand in hand. For example, our jet set trouser is a perfect work pant, but it’s also ideal for any travel destination, and you can even hop on the yoga mat in them. Just because a piece of clothing is low-maintenance doesn’t mean you have to sacrifice style. You can have both!

+ époque évolution

Images via époque évolution



from INHABITAT http://bit.ly/2YkSi6N
via Inhabitat

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