2020. július 9., csütörtök

Make a statement with Serendipitous Project's eco-friendly jewelry

Jewelry is much more than a trendy addition to an outfit. Jewelry is designed to make a statement about who you are and what you love. With this in mind, Serendipitous Project founder Sydney Ziems launched a line of ethically sourced jewelry that carries many meanings: sustainability, affordability and a deep love and appreciation for the world around us.

On the left, person wearing white shell necklace and colorful stone earrings. On the right, person wearing pearl and turquoise necklace

“Our number one priority is providing eco-conscious affordable accessories that are daring and unique,” the Serendipitous Project website reads. Since premiering in 2019, the company has provided dozens of accessory options, and those in the permanent collection are made-to-order in an effort to limit unnecessary waste. The list includes common jewelry, like necklaces and earrings, but also hair accessories, handbags, belts and shoes.

Related: This recycled metal jewelry is inspired by our world

Person wearing multicolored draping earrings

Because accessories are so personal, Serendipitous Project caters to a variety of styles. Consider the modern line, anchored in the idea that upcycled materials can result in a contemporary and individualized piece while avoiding virgin materials that compromise the planet’s resources. In contrast, the Serendipitous Vintage line offers everything from throwback looks from Victorian days to those honoring the well-recognized designs of notable names like Oscar de la Renta, Alexander McQueen and Nina Ricci. 

close-up of turquoise stone earring

While the Vintage and Modern lines feature selections of revolving inventory, the permanent collections are staples you can order again and again. The Contemporary collection is a permanent line that is a clear nod to the ocean with seashell-shaped “Cali” earrings and a “Ruby” necklace with a striking starfish pendant. This line also offers several materials that directly celebrate nature, such as the freshwater potato pearl, turquoise, rhodium and howlite.

person wearing turquoise stone earrings

Similarly, the SS20 collection highlights the jasper stone, woven into art that speaks to the natural elements of fire, wind and water. The “Tiki” necklace in this collection is made with authentic white puka shells, and 5% of every sale is donated to the Ocean Conservancy. The Resort 2020 line is “A collection inspired by the riviera, old Hollywood glam and the ocean.” Finally, the newest release, dubbed the “Monet” series, is a collection in which each piece was inspired by a different painting from Monet’s The Garden Paintings.

+ Serendipitous Project

Images via Serendipitous Project



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