In an effort to help reduce food packaging waste, non-alcoholic spirit company Seedlip is introducing a Mycelium Gift Pack wrapped in biodegradable mushroom packaging. Mycelium, the root structure of mushrooms, creates a durable and sustainable packaging alternative for the upcoming holiday season. This fully bio-contributing material is also biodegradable, recyclable and compostable.
The gift set includes a full-sized bottle of Seedlip Spice 94 (an aromatic non-alcoholic spirit), a highball glass made from 100% recycled material and a thyme seeded neck tag. The tag includes instructions to plant and grow your own herbs using the biodegradable mushroom box as a planter. Seedlip has partnered with the Magical Mushroom Company, a U.K.-based production plant specializing in manufacturing mycelium-based packaging and insulation, to bring the project to life. Presale for the set began on October 22 and is available now on Seedlip’s website.
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“We are committed to celebrating and protecting the natural world and our mushroom-based gift set progresses both our support of sustainable packaging as well as championing nature’s ability to solve society’s challenges,” said Ben Branson, founder of Seedlip. “Mushrooms are nature’s recycling system and we’re very proud to be working with them.” Seedlip Spice 94, featured in the gift set, is an aromatic blend of Jamaican allspice berries, grapefruit, lemon and cardamom that gets its earthy bitterness from oak and cascarilla tree barks. Seedlip offers beverage recipes on its website that incorporate the non-alcoholic spirit.
The mycelium used to make the gift box paper plays a critical role in nature by breaking down debris on the forest floor. Seedlip’s packaging can mimic this process as a compostable material in your compost bin. This helps make mycelium a great alternative to plastic packaging. According to Seedlip, the Magical Mushroom packaging is just as strong as conventional plastic foams but doesn’t contribute to landfill or ocean pollution.
Images via Seedlip
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