Bazsux: Nike ACG collection gives traction to eco-friendly apparel

2020. december 7., hétfő

Nike ACG collection gives traction to eco-friendly apparel

With its newest release, Nike focuses on respecting the outdoors from start to finish. This effort shows, with 85% of the pieces in the latest Nike ACG apparel collection containing more than 90% recycled content. Plus, each item is geared towards outdoor wear for use while hiking, backpacking and participating in other sports.

Three images: on the left, a person in a marigold tracksuit with a red beanie. In the middle, an image of two people in a brown and black jacket-sportswear combo. On the right, a person in an orange sportswear set.

The collection serves as a capsule of sorts, with the essential waterproof, windproof and breathable Nike ACG Misery Ridge GORE-TEX Jacket at the core, made from 100% recycled polyester on two of the three layers. The mid-layer Nike ACG Rope De Dope Jacket is a packable and portable puffer jacket. Another option, the Nike ACG Polartec Wolf Tree Hoodie fleece, uses 100% recycled materials. The collection also features a women’s vest, crew and pants.

Two photos: to the left, a person wearing a burgundy colored Nike sportswear outfit. To the right, a person wearing a marigold colored Nike sportswear outfit.

“That balance between performance and sustainability is key to Nike ACG,” said Nur Abbas, Nike Design Director, ACG Apparel. “Sustainability was our first filter for materials used in this collection, but we didn’t compromise the identity of ACG style and attitude; wearers can continue to be protected from the elements when exploring awe-inspiring nature, or even wear the apparel beyond a weekend in the outdoors.”

Two photos: to the left, a person wearing marigold colored jacket. To the right, a person wearing a white shirt with a marigold fleece tied around their waist.

In addition to the clothing options, two shoe styles tread onto the scene. The new Nike ACG Mountain Fly GORE-TEX is built for rocky terrain, and the Nike ACG Air Nasu GORE-TEX gets a cool winter colorway update.

An off-white and black pair of Nike ACG Air Mountain Fly Gore-Tex shoes.

Smith Rock, a monolith in central Oregon, a few hours from the Nike headquarters, inspired the entire ACG collection. Each product is named after one of the trails in Smith Rock Park, as a nod to one of nature’s many wonders.

The back of a white and black pair of Nike ACG Air Mountain Fly Gore-Tex shoes, with orange highlights.

The program aligns with a long-term Nike goal labeled Move to Zero, which outlines a future of zero carbon and zero waste in the supply chain, manufacturing, and waste reduction. Currently, Nike diverts around 1 billion plastic bottles from landfills per year by turning them into yarns, jerseys and uppers for shoes. The brand has eliminated single-use plastic from all campuses worldwide and diverts 99% of footwear manufacturing waste from landfills too. Nike plans to power facilities with 100% renewable energy by 2025 and cut carbon emissions by 30% by 2030, in alignment with the Paris Agreement of 2015.

The white and orange tread of a pair of Nike ACG Air Mountain Fly Gore-Tex shoes.