“99% of clothes are never recycled. At Tiny Rescue, we welcome you to the 1%. We are proud to say our clothing is made out of waste materials!” stated Preeta Sinha, founder of Tiny Rescue.
There’s not a lot of good news coming out of the fashion industry. In fact, it’s one of the highest-polluting industries on the planet. From material selection to manufacturing waste, energy and water consumption to post-consumer disposal, clothing is hard on the planet. Enter Tiny Rescue, a mission-based company dedicated to responsibly producing 100% plastic-free clothing from recycled materials.
Related: Shop these versatile work-to-play clothes at Tove Wear
Tiny Rescue is more than a clothing brand, it’s a mission to increase awareness about dangers to the environment. It’s a movement to take action. The sweatshirts and long and short-sleeve tees set an example of how to make clothing that’s eco friendly — maybe even eco positive. The items are net-carbon neutral, a certification earned through attention to each step in the supply and production chain.
Let’s start with the fabrics, which are made from recycled or natural materials. Tiny Rescue employs a full-circle, closed loop system on materials by encouraging customers to return shirts at the end of their useful life. A QR code on the neck tag allows the customer to scan it to simply receive a shipping label they can use to return the clothing. Tiny Rescue then repurposes the shirt into new clothing.
“At Tiny Rescue, our customers are also our suppliers. For circular fashion to work, companies must commit to remake, and customers must pledge to return,” said Preeta.
The process reduces post-consumer waste and the need for virgin materials, lowering the environmental impact all the way around. It also empowers consumers to reduce their own footprint and take part in educating others about issues related to climate change. Plus, for each returned item, the company sends a discount code for use on the next order.
“Pollution is rewarded in today’s fashion industry, which profits from destroying our environment,” stated the company. “But habits and companies can be redesigned and reimagined by collectively participating and committing to a zero-waste circular economy. At Tiny Rescue, our products are designed to be returned and remade over and over again — making it a synergistic relationship between the environment and the economy.”
Furthermore, materials are converted into wearable items in fair trade factories that rely on renewable energy from wind and solar power. All shirts are printed after the order is placed, ensuring minimal waste from overproduction. This also eliminates the need for storage space and conserves resources. The clothing is printed using water-based inks to skip the toxic chemicals and related water pollution introduced by many clothing brands. Shipping materials are made from plant-based packaging to further reduce the carbon footprint.
“We created Tiny Rescue to fight against, as well as, bring light to the incredible waste and pollution that is caused by the fashion industry today,” said the company.
Wear Your Cause with Tiny Rescue’s Climate Change Collection, which features seven design options with powerful messaging that includes:
- – Solution Not Pollution
- – There’s Only One Green Planet
- – Make Some Noise
- – Wake Up And Smell The Climate Change
- – Earthlings For Life
- – Planet B >>> Not Found
- – Stop F*cking with The Planet
The climate change initiative is a launching point for Tiny Rescue, but the company plans to continue its mission with other public awareness campaigns. However, Tiny Rescue is not the first endeavor by Founder Preeta Sinha. She cut her teeth in the sustainability realm with her first company called One Green Planet, an informative website dedicated to all things related to conscious living.
Tiny Rescue product review
The company offered to a send a tee of my choice for review and I requested the grey Stop F*cking with the Planet casual fit t-shirt. It arrived from the U.K. in a simple paper envelope and zero additional packaging waste. Just a shirt in a sustainable package. It really is that easy.
My sizing typically lands between a medium and a large. I ordered a medium based on the size chart and was not disappointed. With the casual fit cut it’s the perfect size and very comfortable to wear. I’m also pleased with the length of the tee. I’m not long-waisted, yet I often have issues with shirts showing my mid-section when I lift my arms. This shirt isn’t that. In fact, I wore it to the gym and it didn’t creep up while working the weight machines. That’s a win in my book.
The shirt is pleasantly thicker than I expected. It’s difficult to get a feel for a product through mail order until you can actually feel the product. So I was happy to discover this is a weighty shirt. There’s no thin material here.
I haven’t washed the shirt yet, so I can’t speak to shrinkage, but I can attest to the durability of the design. In addition to the thickness, which will not wear through anytime soon, the stitching is tight all around the edges.
The message though is winning! I love wearing it in public and watching reactions as I pass by. People can’t help but read the eye-catching print and it’s obvious when they figure it out. Whether they want to face it or not, there’s no denying the message was received.
Images via Tiny Rescue
Editor’s Note: This product review is not sponsored by Tiny Rescue. All opinions on the products and company are the author’s own.
from INHABITAT https://ift.tt/1kNyPvI
via Inhabitat
Nincsenek megjegyzések:
Megjegyzés küldése