Of course we would not canonize a leading company's Ad Campaign, but it is such a joyful idea to advertize a product like this way! Check out the idea of Your Second Shot a project by Canon, Thx to Dentsu!
http://www.usa.canon.com/CUSA/assets/app/html/Your2shot/index.html?utm_source=engadget&utm_medium=banner&utm_term=Clutter_Buster&utm_content=blank&utm_campaign=2H_2010#/home
Some links:
http://www.dentsu.com/
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