Officially launched in California on Feb. 28, 2019 and targeted to expand to new markets throughout the year, the Cove brand’s 100 percent biodegradable water bottles have become available as a sustainable plastic alternative. Cove offers an eco-friendly solution for water on the go at every phase of production and regardless of the disposal technique used.
Single-use plastic water bottles have made the headlines in every fight for sustainability over the years for good reason — they are toxic for the environment. With the amount of plastic in the oceans as well as little hope of any plastic ever truly disappearing, it’s no wonder companies are looking for better ways to package our must-have water. While some companies have invested in plastic alternatives already, they each include metal, plastic or glass that needs to be separated out at the recycling stage. In contrast, the Cove water bottle sidesteps the recycling process altogether.
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Although it looks, feels and functions like regular plastic, the Cove water bottle is made from naturally occurring biopolymers called PHA (polyhydroxyalkanoate) that are biodegradable and compostable. These bottles break down into carbon dioxide, water and organic waste after being tossed into the compost or hauled to the landfill. They will even break down in the soil or the ocean with zero toxic byproducts.
Construction of this innovative water bottle begins with a paper core. Attached to that is the PHA formed cylinder, cap and top dome. While the bottle might not last forever like its plastic counterparts, it is shelf-stable for six months. During that period, the bottle can also be reused.
Currently, the Cove bottles are filled with natural spring water sourced from Palomar Mountain, California, for the initial launch. However, founder Alex Totterman believes that businesses have an environmental responsibility, so rather than shipping water across long distances, the company vows to source locally in each region as sales and availability spread across different markets.
The idea behind the Cove water bottle is simple — produce an earth-friendly alternative to single-use plastic while keeping it convenient to the consumer. As we all know, people find it much easier to participate if the process is easy, and there is nothing easier than grabbing a bottle made from PHA instead of petroleum-based plastic.
Via Packaging 360
Photography by Ryan Lowry and Sergiy Barchuk via Cove
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