Plastic containers line nearly every shelf of any health and beauty aisle. To tackle this earth-endangering practice, Stockholm-based design studio Form Us With Love set out to make personal care more sustainable with their first product in this endeavor, FORGO powdered hand soap. Although the design company has launched other product campaigns, including furniture in conjunction with notable icon IKEA, FORGO targets making an impactful change to the personal care industry.
The name FORGO, meaning “to do without,” captures the essence of the hand wash, the first product in what Form us With Love hopes will be an entire line of personal care products. This hand wash is made using the bare essentials, from the ingredients list to the packing materials, embracing minimalism throughout the process for all the right reasons.
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FORGO is a lightweight and compact powder you mix up at home. During your initial order, the company sends a glass jar with a fill line mark for easy measuring. Your job is simply to open the package, dump the powder into the glass jar, fill with water and shake. In less than a minute, you have a full bottle of foaming hand soap ready to go. When you run low, you can have three more packages sent directly to your home with free shipping throughout Europe and North America. For the initial run, FORGO is only available for these areas, but they hope to expand to other countries in the future.
FORGO is produced in a partnership with a Montreal-based lab specializing in natural cosmetics. The result is a product that uses only six essential ingredients over 1%. All ingredients are naturally derived, and all are considered safe by EWG Skin Deep®. Five are COSMOS certified (COSMetic Organic and natural Standard). The scents for the foaming soap are also natural, with the wood scent distilled from timber yard scraps in Canada and the citrus scent distilled from leftover peels and pulp from organic citrus in the Caribbean.
The packaging is also mindful, using only recycled and recyclable paper to contain the powder and ship it, along with the glass jar, which can be recycled and is non-toxic should it end up in a landfill. The steel pump can be returned to the company for proper recycling. The compact packaging reduces waste and produces significantly fewer transport emissions, with 18 packets of FORGO equaling approximately one plastic bottle of a premixed solution. A now fully-funded Kickstarter campaign boosted the initial launch, with the first round of shipments expected summer 2020.
Images via Jonas Lindström Studio, Fredrik Augustsson, and Anna Heck & Yujin Jiang
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