Cell phones have become ubiquitous in the world, with the average phone being replaced every 1.5 to 2 years. Along the way, the plastic cases used to protect our expensive investment quickly become outdated and end up in landfills, where they sit for hundreds to thousands of years. This process leaves an unimaginable amount of garbage behind for generations to come. So Jeremy Lang decided to do something about this plastic waste by creating Pela phone cases, which offer protection for every major model of phone and completely biodegrade into the soil at the end of their lifecycle.
Pela’s 100% compostable phone cases and other sustainable products are part of a larger goal to remove 1 billion pounds of plastic from the waste stream by using renewable resources and other waste materials in production. In the case of Pela’s phone cases, a byproduct of flax harvest creates the strong yet biodegradable material used in manufacturing.
Related: Tokyo’s Olympic medals will be made from recycled phones
With an expansive collection of colorful or clear cell phone cases that offer a variety of etched designs, Pela has moved onto other endeavors with the same goal of eliminating plastic from the production stream. Other products include AirPods cases, a zero-waste liquid screen protector, radiation reduction inserts, sunglasses and a guidebook on how to cultivate a positive outlook in life, called Pela’s Guide to Positivity.
Most recently, Pela acquired a fellow Canadian company in a partnership that includes a plastic-free personal care collection. Habitat Botanicals develops soaps, shampoos, toothpastes and even deodorants that are zero-waste and plastic-free.
“Pela is proud to welcome Habitat, our new sister company, to our waste-free family,” said Matt Bertulli, CEO of Pela. “Like any family dynamic, there are different practices and products, but one thing that ties us together is our goal to reduce global plastic waste.”
Pela is also committed to giving back to causes that support the planet. As a Certified B Corporation, Climate Neutral Certified business and member of 1% For The Planet, Pela supports several nonprofits in their efforts to clean up the oceans and coastlines. By using technology to produce materials without plastic while also working to remove plastic from the waterways, Pela is taking a two-sided approach to the problem.
Even with the efforts to create bio-based materials for its products, Pela felt that it could do more to ensure plastic is properly disposed of, so the company implemented a program called Pela 360. This initiative allows customers to mail back their old phone cases from other brands when they purchase a Pela case, so Pela can ensure proper recycling. The program is one more way Pela hopes to help bring plastic waste to an end.
Images via Pela
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