If the ghosts of fast food containers past are haunting your conscience, Burger King has the solution. The fast food giant has announced a pilot plan to introduce reusable containers. Burger King is partnering with Loop, a circular packaging service owned by TerraCycle, to provide the new containers. Consumers can opt to pay a container deposit when buying a meal. When they return the packaging, they get a refund. Loop cleans the packaging, preparing it for a long life of housing infinite Whoppers and Cokes.
The pilot program will go into effect next year in Tokyo, New York City and Portland, Oregon. If it goes well, more cities will soon know the joy of a recycled Whopper box.
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“As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste,” said Matthew Banton, Burger King Global’s head of innovation and sustainability. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.”
Burger King has set a goal of 100% of customer packaging being sourced from recycled, renewable or certified sources by 2025. The company is also trying to improve its waste diversion. By 2025, Burger King restaurants in the U.S. and Canada aim to recycle 100% of guest packaging.
The pandemic has focused even more attention on packaging, since so many restaurants are closed for in-house dining. “During COVID, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important,” said Tom Szaky, TerraCycle and Loop CEO, as reported in BusinessWire. “This enables Burger King consumers to easily bring reusability into their daily lives, and whether they choose to eat-in or takeaway, they will be able to get some of their favorite food and drinks in a reusable container.”
Via BusinessWire and Business Insider
Image via Burger King / BusinessWire
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