U.K. designer Maddie Williams has recently launched a sustainable puffer jacket after winning the Redress Design Award 2019, one of the world’s largest sustainable fashion design competitions. Created in collaboration with major Chinese fashion brand JBNY Group, the sustainable puffer jacket is made with a mix of upcycled and recycled materials, including deadstock fabrics for the exterior and recycled polyester for the lining. The jacket now retails in over 100 stores in China.
After placing first in the 2019 Redress Design Award, Maddie Williams joined the Hangzhou-headquartered JNBY Group to launch a sustainable garment for its fashion brand ‘less’ to be sold in more than 100 of its stores. The young designer drew on the patchworking technique from her zero-waste Redress Design Award collection, ‘The Mourners’, to create a multicolored puffer jacket stuffed with repurposed duck and goose down collected from post-consumer duvets and pillows.
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“It was an immersive and authentic experience of working in the fashion industry,” Williams said. “With the guidance and translation of the JNBY team I spoke to in-house pattern cutters and knit technicians, did sample fittings, looked through deadstock fabric and picked trims in their giant storerooms. It was a very dynamic and fast-paced place to work; you could request something in the morning and get it back in the afternoon. Being able to do this gave me my first genuine insight of the realities of creating a collection for retail — and it was a unique experience to have been involved in all of the steps.”
In collaborating with Williams, JNBY Group has also worked together with Redress, the Hong Kong-based environmental NGO that aims to prevent and transform textile waste in the fashion industry through education and initiatives such as the Redesign Design Award. The Redesign Design Award 2021 will begin accepting applications from emerging designers worldwide on January 8, 2021.
Images via Redress
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