When Adidas releases a new jacket, it’s hot fashion news. When that stylish jacket is made with ocean plastic, it’s world-changing. The Terrex MyShelter PrimaLoft Hooded Jacket has classic Adidas styling and all the good looks you could want. It’s also part of Adidas’ commitment to end plastic waste all over the world.
Working with Parley for the Oceans and the material science company PrimaLoft, Adidas has created a comfortable, functional and fashionable hooded jacket that’s ready to wear outdoors. It’s made with 100% recycled fiber and uses a no-dye technology.
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The jacket is made with a woven shell made with PrimaLoft’s insulation. The insulation is lightweight, insulating, quick-drying and breathable and still made from 100% recycled fiber. The jacket design itself has two-hand zip pockets, classic Adidas branding, and an elastic hood. Additionally, the Terrex MyShelter is made with plastic waste that was intercepted from shorelines and coastal communities before it could get into the oceans.
Plastic waste in the oceans is becoming a truly catastrophic environmental issue. In 2015, 448 million tons of plastic were produced. That number is expected to double by 2050. Around 8 million tons of plastic waste leak into the oceans every year.
Once it reaches the ocean, plastic can make its way around the entire world. Over time, the winds, waves and sunlight break down plastic until it becomes small particles about one-fifth of an inch long. These are known as microplastics. Thanks to human activity, microplastics have been found literally everywhere on Earth. They are on Mount Everest, the tallest mountain, and in the Mariana Trench, the deepest ocean trench on the planet.
Plastics are extremely harmful to animals. Millions of animals are killed every year as a direct result of plastic waste. They have affected both water and land-based animals of all kinds, according to National Geographic.
This jacket from Adidas is the start of a solution to put an end to this problem and the company’s commitment to do their part in helping rid the world of plastic waste.
Images via Adidas
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