A new program at McDonald’s in Stockholm is even more affordable than their Dollar Menu. Through an collaboration with DDB, the fast food chain is now accepting recycled cans in exchange for food. Geared toward the city’s endless festivals, the program was designed to get young festival goers to unwittingly clean up the massive amounts of beer and soda cans left around the city after the festivals close.
Read the rest of McDonald’s Stockholm Will Let Customers Trade Cans for Burgers
Permalink | Add to del.icio.us | digg
Post tags: ddb, eco design, green design, Mcdonald's can exchange, McDonald's Stockholm, Recycled Materials, recycling, recycling cans, sustainable design
from INHABITAT http://ift.tt/1Caaoby
via Inhabitat
Nincsenek megjegyzések:
Megjegyzés küldése