An exciting trend is hitting the fashion market, and it’s not about the coolest design or newest fad — it’s about corporate responsibility and sustainable practices. There are companies who believe fashion can be eco-friendly, ethical and affordable, and this Kickstarter campaign for sustainable, anti-bacterial clothing by Intergravity is the perfect example of this mindset.
The company started out as a design and production house aimed at helping start-up designers build their collections. Along the way, it discovered a desire to make a clothing line that was long-lasting and eco-friendly, so the team evaluated every step in the operation and made every improvement they could think of.
Related: Designer Dana Cohen creates unique, recycled fabric garments
Intergravity begins its process by making its own fabric in-house. This way, it can control waste and production resources, such as water and electricity. All clothing is made from organic cotton, recycled polyester, Lenzing Ecovera and Tencel. Any leftover fabric will be donated to make cuff gloves for people who are at high-risk of being exposed to bacteria (e.g. street cleaners and janitors).
All garments are produced by a small, family-run factory with a staff comprised of 80% women. Workers receive 15-20% of each garment’s price and are guaranteed a fair wage. To ensure the clothing meets the highest standards for eco-friendly practices, it is OEKO Tex 100 Standard, Bluesign and Global Organic Textile Standard certified.
Intergravity’s focus is not only on conservation during production but also during the life of the garment. With this in mind, it coats products with Polygiene, an anti-bacterial and odor-control treatment. With the knowledge that cutting back on washing and drying clothing consumes less resources, Intergravity clothing can be worn longer between washings, saving time, money, water and electricity over the life of the garment.
Each design factors in a wide size range to suit a variety of body types and includes an adjustable fit in shirts. Quality stitching, copious pockets and functional design round out the reasons to hold on to each garment for the long-haul rather than subscribing to fast fashion.
To further its goal of protecting the Earth, Intergravity has joined 1% For the Planet as a way of giving back. At the time of writing, the campaign is nearly fully funded. If it achieves its goal, Intergravity is scheduling shipments for June 2020.
Images via Intergravity
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