Reel bamboo paper products set out to wipe away deforestation driven by the consumer paper goods market. It’s on a mission to bring the same comfort, strength and quality in a tree-free package.
Reel toilet paper, paper towels and tissues are all made from fast-growing and sustainable bamboo. Bamboo is an ideal replacement for slow-growing wood by not releasing carbon dioxide when it’s cut down, and harvest is significantly less environmentally impactful. Bamboo also requires less water to grow and doesn’t need to be replanted after collection. That means it provides soil stability rather than the problematic erosion left behind when trees are cut down.
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“Traditional toilet paper production alone destroys as many as 27,000 trees per day, which equals nearly 10,000,000 trees per year,” reported the company. “A healthy forest has around 50 trees per acre, which translates to roughly 200,000 acres of trees per year lost. That’s an area the size of New York City (Manhattan and all other boroughs combined) lost. Every. Single. Year.”
Sourcing bamboo for its paper products is just the beginning in Reel’s mission to provide eco-friendly products. It also sources post-consumer paper products from schools and offices within the U.S. to avoid using virgin materials and long transports. From there, it keeps products as natural as possible by skipping all dyes, inks and BPAs.
It also aims to reduce plastic packaging in the industry by eliminating the standard plastic-wrapped toilet paper and paper towel packaging in favor of paper wrap instead. All packaging can be recycled and the products themselves are biodegradable. Reel even transitioned to paper tape.
Reel’s mission is to encourage people to shop sustainably and greatly reduce the number of trees that get cut down every day. It recognizes the tragedy of single-use products.
“For various reasons, toilet paper and paper towels can’t be recycled,” Reel said. “They’re used once and then flushed down the toilet or thrown in the trash, never getting the chance to serve any other purpose. And that’s the real tragedy here; for all its hygiene and convenience benefits, traditional toilet paper is an incredibly inefficient — almost wasteful — use of a precious natural resource.”
Inasmuch, Reel makes conscientious decisions at each step of the production process to reduce that impact as much as possible. At the end of the production cycle, Reel acknowledges there is a remaining carbon footprint. For its part the company offsets 100% of the carbon emissions produced in overseas transportation through its partners Flexport and the Carbonfund Foundation.
The product line includes bamboo toilet paper in packages of 24 or 48 rolls. It also offers a box for kids that includes a storybook that outlines the journey of a lemur in search of toilet paper. Each roll offers 300 sheets of three-ply toilet tissue. Products can be mail ordered through Reel and delivery is free. There is also a subscription option for easy refills. Reel toilet paper is also found in Target stores.
The paper towels come with 12 rolls per box. Each roll features 135 sheets, each with a half-sheet option to reduce waste. Tissues are the company’s newest product, made from FSC-Certified recycled materials. Packaging includes 24 boxes per case with 80, two-ply tissues per box.
Review of Reel toilet paper
How much can one say about toilet paper? You might be surprised.
The company offered to send a sample product and a few days later I received a box of toilet paper. As promised, the packaging was entirely recyclable with a simple cardboard box and 24 individually-wrapped toilet paper rolls. With five people in the house, it’s been quite the topic of conversation as I assigned everyone the mission of providing a review. Five behinds are better than one, am I right?
I’ll start by saying I love the paper wrapping as a replacement for the ubiquitous plastic on most products. Few people even know that plastic film, such as that found around toilet paper at the store can be recycled when returned with the plastic grocery bags, so it is a rarely recycled item. The Reel solution makes it easier to change that purchasing habit. Plus, avoiding plastic is always better than recycling it, even when it is successful.
Anywho, shall we talk about poo? Well, maybe not but we “doo” need to talk about performance. I’ve experienced bamboo toilet paper in the past, with varying results. It’s easy to say Reel toilet paper is the best I’ve tried.
Straight off the roll, it has the texture of a paper towel. Slightly rough to the hand, my expectations were low, but I was pleasantly surprised that it didn’t feel abrasive while “dooing” its job.
There were varying opinions throughout the house. My two young adult males and husband are all big fans. Each of them described it with words like “effective, tough, strong” and my favorite: “grippy.” With more sensitive regions to concern ourselves with, my daughter and I found it to be absorbent and efficient, however for some tasks, we prefer a softer touch.
Overall, everyone agrees it’s a quality product. The three-ply thickness is noticeable, making for a durable paper product that’s good for nature and natural human bathroom activities.
Images via Reel
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