Ettitude is a bed, bath, clothing and accessories company setting out to expose the damaging aspects of the textile industry. It’s equal parts environmental education and transparency about a cleaner way to produce the products we love to use every day.
The product lineup includes loungewear like robes and silky shirts, shorts, pants, dresses and jumpsuits. To further the bedroom comfort, it offers its flagship sheets and duvet covers alongside sleep and travel accessories like eye masks and pillow cases.
Related: Stay comfortable in these socks made from recycled textiles
The newest addition to the collection, released in February, is a vegan version of a cashmere throw blanket that comes without cost to animals and minimizes its environmental footprint. The proprietary CleanBamboo fiber not only cleans up an often dirty transition from raw bamboo to fabric, but offers transparency to the process.
“Bamboo is an incredible plant. However, transforming it into fabric is where things can become complicated,” said Ettitude. “Bamboo viscose, rayon and modal go through a chemically intensive process that harms the environment, workers and local communities. Our CleanBamboo is the only bamboo fabric that uses a non-toxic solvent and recycles 98% of the solution up to 200 times to turn raw bamboo into the silky-soft sheets you know and love.”
CleanBamboo fiber’s innovative design is hypoallergenic and materials are sourced from FSC-Certified forests. Bamboo comes with a variety of benefits when compared to cotton, primarily that it doesn’t require supplemental watering or chemicals to grow. Plus, it regrows without replanting and is one of the fastest growing plants on the planet, making it endlessly renewable.
Following material selection, the company further commits to minimizing water usage through a closed-loop process.
“Our CleanBamboo vegan cashmere is produced with 82% less CO2 and 72% less water than traditional cashmere. That’s the equivalent of 1,315 water bottles and the amount of CO2 absorbed by a tree annually,” said Ettitude.
Through its efforts, Ettitude has earned several certifications including B Corp, 1% for the Planet, PETA vegan-approved and Climate Neutral. Many products have also earned Standard 100 by OEKO-TEX. Each of these pedestals have been reached through the company’s mission to embrace the 17 Sustainable Development Goals set by the UN’s 2030 Agenda for Sustainable Development.
For example, all of the company’s partners that provide cut and sew operations are audited by SMETA and BSCI for ethical standards. The company has a Code of Conduct agreement with all new factories and suppliers to ensure ethical treatment of employees. It also practices diversity within the workplace.
To tackle the world’s plastic problem, Ettitude has swapped out all plastic components in its goods and cleaned up its packaging through the use of biodegradable glassine, photo-degradable stone paper and FSC-recycled inserts.
Starting in 2021, Ettitude took the added step of measuring and calculating the carbon produced during operations and subsequently invested in offsets by planting 5.5 hectares of bamboo in Nicaragua through CarbonFund. It initially reduced emissions in a variety of ways, including reducing air shipping by 89%. The same year, it partnered with another organization to bring clean drinking water to the people of Nepal. On another front, Ettitude is shepherding a campaign to minimize textile waste.
“In the US, 21 billion pounds of textiles get thrown away annually,” said the company. “More than half a billion kilograms of unwanted textiles end up in Australian landfills every single year — 95% of this could be recycled. We’re committed to sending zero waste to landfill through our take-back and recommerce programs.”
The process led to the introduction of the Loop recycling program in Australia, which diverts waste from landfills and reduces greenhouse gasses. The company also regularly donates returned and less-than-perfect items to homeless and animal shelters.
Ettitude woven throw blanket review
Upon release of the new line, the company provided a woven throw blanket for review. As promised, it was responsibly packaged.
The blanket is available in oat and graphite colors, which are essentially tan and gray. It’s promoted as a vegan cashmere because of the finished texture. Not owning any cashmere myself, I can’t really speak to that, but I will say it is incredibly soft and cozy. It’s sized at 50 inches by 70 inches for a perfect lap blanket.
This is a thin and lightweight blanket. It’s not one you would rely on as a bed blanket or a heavy winter solution to the cold. However, for mornings sipping coffee with a bit of a chill in the air, it’s the perfect match. Because it’s not bulky, it’s easily packable and takes up little storage space in the closet. It can be rolled and put into a basket in the tiniest room.
Each end of the blanket features soft tassels with a unique design. Rather than tying a knot along the edge of the blanket, Ettitude connects the strands, twisting them into an addictively soft fringe. I find myself feeling soothed by the texture as I roll them between my fingers.
The Ettitude throw would make a generous gift any recipient would appreciate.
Images via Ettitude
Editor’s Note: This product review is not sponsored by Ettitude. All opinions on the products and company are the author’s own.
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